Thanks to your generosity, production on When We Went MAD! has begun.
Updates will be posted as the movie progresses.
A great-looking Kickstarter Documentary about Mad Magazine is almost at its goal, with excellent rewards: j.mp/WszXAX
— Neil Gaiman (@neilhimself) February 5, 2013
Jan 17, 2013 -
Alan Bernstein spoke with WDET 101.9′s Rob St. Mary about the project:
Jan 16, 2013 –
Alan Bernstein, Co-Producer/Director of When We Went MAD! was interviewed on his local FOX 2 News station. Take a look:
Welcome to the home of When We Went MAD!
In 1952, William M. Gaines, owner and publisher of E.C. comics – a successful line of horror, science fiction, and war comics – suggested to his editor, Harvey Kurtzman, that he could earn more by putting out a less demanding comic, one that required less attention to detail and historical accuracy – perhaps a humor comic.
Harvey created MAD.
And MAD changed the world.
When We Went MAD! is a documentary film celebrating the history and influence of a simple comic book that became the unofficial guide to exposing the mad-ness of life.
Screen shots of the trailer:

















I am 70 years old and still subscribe to MAD. I have virtually every issue back to 1957 when I first discovered and fell in love with satire. I’m going over to the Kickstarter site and getting involved. LONG LIVE ALFRED E. NEWMAN AND THE USUAL GANG OF IDIOTS!
PS: I learned of your project in the pages of the Detroit Free Press.
Thanks Tony! That love of MAD is exactly why I want to make this documentary. I’m glad you were able to find us in the Free Press – the name of the game is exposure!
Alan, I just learned of this production through a buyer of mine who bought some MAD books from me! I am a 25 year collector myself and run a newer MAD fan website at http://www.TheMADmuseum.com, I will assist you in advertising your cause on my website as well and will in the next day or so monetarily support the project as well! Just waiting on a little tax relief from our government!
Jason – thank you for the support! It’s getting down to crunch time, so any friends, family, enemies, strangers in the night – you can do some arm twisting, or gentle suggesting – would be great!
I’ve seen your site – you’ve got a nice shrine going there!